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11 February *** Big NEWS from borland!!![Letter from Borland CEO Tod Nielsen]
Letter from Borland CEO Tod NielsenTo Our Customers and ShareholdersToday, Borland made a series of announcements that further demonstrate our commitment to tackling the most difficult challenges of software development. With our vision for Software Delivery Optimization (SDO), we’ve introduced a strategy for addressing critical process areas of the software delivery lifecycle through personalized, customized solutions. These solutions will target four key areas—IT Management & Governance, Requirements Definition & Management, Lifecycle Quality Management and Change Management. Each solution is architected to align people, process and technology with the goal of delivering greater control and predictability to your IT organization. In support of this strategy we have announced we are acquiring Segue Software, a company focused on Software Quality Optimization. Segue has a very strong reputation in the market for delivering best-in-class solutions. Segue also shares Borland’s vision for an approach to quality that spans the entire software delivery lifecycle. This acquisition adds a vital component to our overall SDO strategy and will form the cornerstone of our Lifecycle Quality Management solution. Our plan is to create tight linkage between the quality and performance management offering from Segue and Borland’s ALM offerings, creating a true end-to-end lifecycle quality solution. You will see Borland approach quality holistically with investments that align people, processes and technologies across the organization. In addition, Borland announced today that we will be divesting our IDE product lines, driving even tighter focus on the ALM market. These product lines include our award-winning Borland Developer Studio (Delphi, C++ Builder and C# Builder) and JBuilder. Our intent is to create a standalone business focused on the IDE market, capable of investing in the opportunities that exist for these product lines and advancing developer productivity. Borland’s IDE business requires a distinct business model and focused investments different from our ALM business, which targets the broader software delivery organization. We believe that separating these businesses will enable both to flourish and grow more aggressively through targeted focus and investment. It goes without saying that we will do everything possible to ensure a successful transition of our products and customers to the new entity. Through these moves, I hope one message is clear…Borland is doubling down on our vision for SDO. Our commitment to this vision is guiding major decisions and strong investments that enable Borland to deliver new levels of value for our customers. Today Borland has an unmatched combination of depth of solution and breadth of portfolio to tackle the industry’s most challenging business issues. We’re excited about this direction and the future we share together. Tod Nielsen ref: http://www.borland.com/us/company/news/Tod_Nielsen_customer_shareholder_letter_02-08-06.html [Borland plans separate company for its developer products - by David Intersimone]
Abstract: In a press announcement and David I blog post, Borland announces the acquisition of Segue Software and also plans to divest its IDE product lines
To our loyal developer community: Today, Wednesday February 8, 2006 at 1am Pacific Time, Borland announced plans to seek a buyer for our IDE product lines that include Delphi, C++Builder, C#Builder, JBuilder (and Peloton), InterBase, JDataStore, nDataStore, Kylix, and our older Borland and Turbo language products and tools. The goal is to create a standalone business focused on advancing individual developer productivity using the people inside Borland who are focused on the success of these award winning products. It is not a trivial decision to separate our IDE business from our ALM business. As we look back over the past two years and how we have operated as a company, we have continually had to weigh every dollar investment in our ALM and developer products. All too often we have chosen to invest in ALM, because of our stated direction around ALM growth and market opportunity. But we all know that our loyal customer base demands more. There is tremendous potential that has been untapped due to the company's focus towards an enterprise go-to-market model, with an emphasis on a more consultative, lifecycle sale forcing us to invest more into our ALM products, ALM marketing, and our enterprise field model. This is a very different model from our mostly channel-focused, direct-to-developer marketing, and delivery model (using shrink wrapped boxes and e-shop downloads). Focus is a key success factor in business. With this announcement, both companies will have the focus they need to thrive and help our customers be successful. I think it’s great that Borland is letting us be part of a new focused company that brings together the team that is passionate about developers and development. We want to continue to create the best solutions and technology for the benefit of you, our community of developers. We are developers working on developer products for our customers who are developers. This is a special relationship that is unique in software. We get to work on products that we use ourselves and that our developer community love. I started using Turbo Pascal v1.0 in November of 1983 when Philippe Kahn gave me a copy at Comdex Las Vegas. I put it in my IBM PC and knew immediately that this was something different. From that day, I knew I wanted to go to work for Borland. I started working at Borland on June 17, 1985 and for the past 20+ years I have had the pleasure of being a part of a great company and a great community of software developers. I’ve had the luxury and pleasure to manage the compiler group in R&D in the early Turbo Language days. For the past 15 years I’ve run Developer Relations allowing me (and our team) to travel around the world to visit with tens of thousands of programmers. I get to come to work every day and collaborate with the best developer focused software engineers on the planet. I’m really excited to be moving to the new company. We’ve got the right team members, we’ve got the tool and component partner eco-system, we have the authors, trainers, consultants, and we have the most important part – a loyal community. Our new company will be focused completely on you and your success. Yes, both companies will have a focus on software development. Both are going to advance the state-of-the-art and best practices. They’ll just do it in different ways. Ours will do it by focusing on developer productivity and building great application development products using our award winning IDEs, tools, component libraries, class libraries, and database technologies. Borland will do it by addressing the needs of larger organizations, helping them optimize their software delivery. I was asked today by Daryl Taft of eWeek magazine, "As Borland's longest term employee, how does the spin-off hit you?" I answered by saying, I am moving forward as part of the new company with a huge smile on my face and a small tear in my eye. I want to assure all of you that we are here in Scotts Valley, and around the world, working on future versions of Delphi, JBuilder and our other products. We are still listening to your needs, issues, and suggestions. We are tracking with the new platform initiatives for Windows, .NET, Java, open standards, and emerging technologies that you want to leverage. This is the right thing to do for our IDE business. It's the right thing to do for Borland's ALM focus. Our priority is to ensure a smooth and successful migration for our developer customer base, and create a vehicle for giving it greater investment, focus and growth. This is not the shutting down of a product line, but the empowering of it. This move is in the best interests of our customers, company, and community. The buyer of our IDE product lines has not yet been identified, but I and other members of our developer team are working with Borland's executive management to ensure that we identify the right buyer who will advance the IDE business. Borland is committed to its customers first and foremost, and taking care of their ongoing needs. We will keep you informed along the journey. Go Borland. Go New Company. Go Developers!!! David Intersimone, "David I" [Borland gambles without developers] New year, new job? Click here for thousands of tech vacancies.
Analysis Anyone hoping Borland Software's decision to exit the integrated development environment (IDE) game will meet the same fate as its plan (subsequently dumped) to re-invent itself as Inprise in 1998, is likely to be sorely disappointed. Under a new chief executive, ex-Microsoft luminary Tod Neilson, Borland has finally accepted the inevitable and decided it cannot make money from IDEs. Open source, particularly Eclipse, has made it impossible for ISVs to sell and make money from IDEs. What's in question is the boldness of Borland's strategy. Borland would have you believe this move is a continuation of its vision towards Application Lifecycle Management (ALM). The decision to exit the IDE market, combined with the $100m acquisition of Segue Software, means Borland has decided to focus its entire business growth on the performance and testing portion of ALM, instead of providing the tools to help people build applications in the first place. Borland has been moving towards what it describes as "software delivery optimization (SDO)". Translated, that means helping non-IT staff tune applications to meet their businesses' needs. Under that strategy, Borland has made acquisitions in processes, services, and in IT project management, to help refine the way applications are built and give business managers tools that provide greater insight into how applications and whole ALM teams are performing in terms of budget, cost and deadlines. Borland's decision to divest the IDE, though, adds a strong element of risk to SDO and removes a strategic differentiator. By selling off its IDEs, Borland is surrendering the tools' development roadmap and leaving the degree to which the IDEs will finally integrate with Borland's performance and testing portfolio open to question. That's good if you want to be seen as "tools agnostic", but bad if you had any hopes of leveraging an existing customer base to drive business growth in future. The latter is a strategy Borland could have used: maximizing its presence in Java with JBuilder and its influential position behind Microsoft on Windows with Delphi to grow. The opposite example is IBM/Rational. The company may have created Eclipse and decided to push into performance and management tools, but the company recognized the strategic importance of holding onto the actual IDE's development. Holding on means continued influence over IDE's roadmap - thereby shaping the features and taking the rough edges off Eclipse. It also ensures a seat at the industry negotiating table and continued leverage against the big platform bullies, like Microsoft. Instead, Borland says it "fully expects" to work closely with the IDE buyer to continue maintaining and advancing integration with the company's remaining ALM tools. Secondly, by pitching into application performance and testing, Borland is going up against companies like Mercury Interactive and, again, IBM. By holding back its IDEs, though, Borland could have played on a unique competitive advantage: it offered the ability to optimize code developed using its tools. Borland could have worked from a unique position of power; by helping entire ALM teams turn out completely optimized stacks of Java and Windows code. Borland's IDE spinout and acquisition of Segue is a stake in the ground. The company has decided to go all out on the performance and optimization of code generated by tools, not just those from Borland, while appealing to customers who are not inside Borland's traditional user base. That means individuals with more of a business or systems administration background rather than coders. Borland was right to elevate its business beyond developing and charging for IDEs. However, the company has left a large and influential group of users hanging. The future is now open for IBM/Rational, Oracle on Eclipse/Java, and for Microsoft on Windows to pick up those developers who'd loyaly stuck with Borland, while Borland seeks to make itself relevant to the market all over again. ® ref: http://www.theregister.co.uk/2006/02/09/borland_exits_ide_market/[Borland selling Delphi]
As you probably already know there was a "shocking" announcement this morning... Borland selling Delphi!
You've probably seen the Borland announcement floating about on the web, David I announcement on BDN, and many, many others. I particularly suggest you read Allen Bauer's Fly! Be Free! and other Borland employees on blogs.borland.com, whose mood seeems very positive, indeed. The new company will have IDEs (JBuilder, Delphi, C++Builder...) and databases (InterBase, JDataStore and nDataStore), plus Kylix and the old Turbo languages... Many people are somewhat under shock, but the mood is mostly positive. In recent years Delphi was slowed by Borland, not pushed by it. It might really be a turning point for Delphi. A very positive one! [More info on Borland selling Delphi]
Here are a few more links and info...
The DevRel chat last night (my time) was quite interesting. The unofficial mp3 of it is available here. I'm puzzled by the fact it was repeated many times that the Delphi IDE will retain its ALM capabilities... Personally I hope it does not, or at least not in their current form (more on this later). There is a thread on slashdot here, with lots of people talking about Delphi without having a clue (but also some interesting posts). "There are no relevant products being written in Delphi"? Never heard about Skype? Never visited TwoCows? Borland Developers' thoughts? Here are a few:
There is also much wild speculation about which company should buy Borland (with names like Google, Apple, IBM, Novell, Oracle being mentioned too often) and even the rumor that MS might be interested in buying the ALM side of the company... but it seems a little early to have a clear picture. We'll have to wait and see... [Dreaming a New Delphi Era]
There was the Turbo Pascal era. There has been the classic Delphi era. Now a great technology, a great community, and a DelphiNewCo Inc. are ready to enter a New Delphi Era.
What does it take for this dream to come true? A set of ingredients I've been thinking about over the last year or so, but I've seen mentioned also in other posts including Deepak's blog (Deepak, I swear, I though and emailed about these before reading your great post!). More PlatformsTo live another 10 great years, Delphi needs to open up to new platforms. Those planned recently (64bit, Avalon, PocketPC and similar devices) are certainly intriguing, but the new MacIntel, the Firefox browser platform, the Linux server and client platforms, the web services and integration platform are all ideas that come to mind now. But R&D should keep an eye to what's happening around and be able to adapt Delphi to changing scenarios faster than in the past. More WebThe most relevant platform, overall, is right now the web platform. There should be a Delphi web strategy. Following Microsoft along ASP.NET is not the answer. Just by assembling WebBroker (multiserver, multi-OS), the Delphi AJAX-precursor (Internet Express), a flexible scripting model based on XML and XSLT, with a decent sitemap technology, you can have a solution that leaves Ruby on Rails behind and ASP.NET at a distance. (BTW, I have most of these piece working even if not together, this is not a dream, but a reality!) More OpenA company cannot accomplish this by itself. The traditional alternative was to form alliances with other companies. The new way might be to form alliances with other communities. Delphi must live in and along the growing open source culture, instead of conflicting with it in name of a proprietary world. This doesn't need making Delphi open source. It means only making Delphi open. An open platform where to plug in other languages (why not even Perl, Python, and the like?). It means following Microsoft lead in some areas is OK, but there is a lot of development taking place elsewhere (Mono, AJAX, Google and Amazon Web Services platforms, XML, Firefox, web scripting, Flash, to name just a few unrelated technologies). More CommunicationAnd like JBuilder, I'd like a Delphi IDE able to communicate with another Delphi IDE, local or remote. I'd like to do a full code review of the project of a Norwegian company while I'm sunbathing in the Caribbean (or the opposite, you never know). Of course, we'd be chatting with the Delphi-embedded chat, use an IP-phone, and I'd receive an electronic payment. Of course, if I have a doubt I'd check a couple of newsgroups and a collection of ebooks. More Integrated SoftwareDelphi has started incorporating open source contributions from the community, and this is great. But more can be done along this side. I'd like to see the Context Editor bound to Delphi. I'd like to see Beyond Compare bound to Delphi. I'd like to the most widely distributed Delphi application, Skype, bound to Delphi. Integrating StarTeam in Delphi is great (as long as ALM-Borland doesn't ask for a lot of money for this: if not they'll be able to sell a Delphi plug-in, as they sell one for Visual Studio). But I want Delphi to have out of the box the best integration for open source version control systems, like CVS and subversion! I'd like to see CodeCentral turn into a subversion system with projects easy to download from the IDE and be able to get right away any of the Delphi open source projects on sourceforge (and there is a huge number!). More Alternatives, Smaller Core IDEAs another example, turning Delphi into an MDA solutions looks a little too ALM-ish and too little programmer-oriented to me. I'd like to see at least the same effort towards a platform independent and database access independent solution (but I have too many friends working on Instant Objects not be be biased, here) As third example, I really like having Together in the product to build great digrams out of my working code, but if this means an unstanble product taking twice as much memory, I could as well go back to manual drawings... but I'm probably digressing. More Subscription LevelsDelphi is still sold on shelves through distributors. Sorry. It is year 2006. Sell it online. More to a subscription-based model. Add value to the subscription by leveraging the community: level 1 subscription gives you the basic tool and the free newsgroups and web site, level 2 gives you ebooks, video training, gurus newsgroup and the like, level 3 gives you a personal trainer skyping with you and coming to your company every now and then. And, why not, level 4 will give a company wide license to Delphi up to 50 seats at the price of 25, with extra components and consultants (and a kitchen sink, courtesy of Corbin Dunn). More Flexible DistributionCreate an integrated distribution of plug-ins and a common sale model. The plug in distribution could be like Firefox one. It is really great. Level 1 subscribers could have free plug-ins. Level 2 and 3 subscribers can have a few paid components to pick in their deal. Everyone could buy more components and tools, including training and consulting time, through the DelphiNewCo. Components vendors and consultants could still do direct sale, but they should find this integrated approach gives them an extra value. More, New MarketingThe marketing if Delphi should leverage the thousads of applications written with it. Should leverage its community. Even sales could be pushed that way (sell ten subsciptions and your is free). The slogan could be "a case stady a day...". Some best selling and highly regarded applications around the worls are written in Delphi. That is the best marketing you can have: buy a page in a tech magazine and print the names of all those apps! More Community
Let the community prosper, not (only) with more resources but with increased involvement. The key element, I guess, it that even if the community hasn't got the financial means to own the DelphiNewCo, it should feel the company on its side and be willing to get involved. Borland has had a loyal community, but this often felt betrayed. The DelphiNewCo could get a dramatic boost if the community feels this is a company worth its trust, feels this is its company, the company devoted full time and with all of its effort to make Delphi the best development tool, for at least another ten years! “Our” Company, "Our" CEO
And before I forget... I agree that David I would be a great CEO for the DelphiNewCo and that they should stay in Scotts Valley. We'll miss the Borland name for sure, the the DelphiNewCo will have lots of barbarians ready for the fight. Long live to Delphi.
[Support Delphi, Now!] For the dream of a new Delphi era to become true, the community needs to start acting now, or better, to keep acting as usual but with renewed strength.
So you feel part of the Delphi community and wish Delphi will survive (and prosper) after Borland sale... what should you do? Wait and see how things evolve or start acting now? Buy, Write, Read, Publish, Help... don't Wait!
If you don't have Delphi 2006 and feel you need it (it is indeed a very good release), buy it right away, don't wait. If you have written material on Delphi, publish it right away (I'll do my best to finish my Delphi 2006 ebook ASAP). If your fellow programmers don't know Delphi, show it to them right away. If you are thinking of an open source project made with Delphi, go on sourceforge and open it (there are already 2,031 project related with Delphi). If you have written a great component, make it available or start selling it. If you help others in newsgroups keep doing it. If you don't do it, start doing it now. Don't sit, act. Everything we do to make the community stronger in the coming months will be a benefit, whatever happens with the ownership of the Delphi product (particularly if some independent investor buys it, as David I mentioned in some of his recent newsgroup posts). Don't listen to doom sayers, listen to the positive feeling the R&D team is showing in their blogs and elsewhere. Stand Up and be CountedThere are thousands of Delphi applications out there, including many notable ones. You can find the best list on the site http://delphi.wikicities.com. I renew the appeal I wrote years ago (in 1999) for BDN to “Stand Up and be Counted”, add any relevant application to the site above or let us revise one of the other similar sites (mentioned at the beginning). The list is impressive: Skype, Jabber, QuickBooks Point of Sale, Spybot, Copernic Desktop Search, Macromedia Captivate, Avant Browser, The Bat!, XanaNews, FeedDemon, Topstyle Pro, PowerArchiver, ZipGenius, Ares Galaxy...
ป.ล. ในที่สุดก็ทำให้เรามุ่งหน้าไปที่ .NET Framework ได้โดยไม่ห่วงหน้าพะวงหลังอีกต่อไป 引用通告此內容的引用通告是： http://yutarng.spaces.live.com/blog/cns!71C3CEC3797DA959!6154.trak 引述這則內容的部落格
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